@TheFailurists

“We founded several start-ups, all failed. We are here to help you fail too”


Δημοσίευση : 2011-11-01

We like the term “Failurism”. It shows a willingness to fail. Think of it. People are now better-informed than ever before and they’re still making the wrong decisions. People are willing to fail! So, we take this truth, we add some attitude on it, some more cynicism, and we deliver a living example of two guys who are there to fail! And since we are on the social networks, we need to fail particularly there.

Growing thought of the month!

Γνωρίζετε τους @TheFailurists?? Αν όχι ΚΑΚΩΣ!!! Τους παρουσιάζουμε παρακάτω. Η συνέντευξη είναι στα Αγγλικά.

Ok guys, you say in your twitter bio: “We founded several start-ups, all failed. We are here to help you fail too”. Is this a good thing?

Ok, let’s put it this way: If we told you “hey, we are the gurus who will help you make money”, would it be a good thing? If you look around, the planet is full of “experts” who are supposed to guide people to success, and the results globally are poor. We choose to speak about failure hoping to make people enjoy their failure; it’s gonna happen anyway!

It’s gonna happen anyway?!

At some point of life, yes. Have you never failed your coffee?

Who are @thefailurists? How many are you?

Officially we are two. Unofficially, we are 6-7 billion I think.

Lol! And who are you?

We are two guys from Europe, a Greek guy and a French guy. Speaking of failure, I believe we come from the right continent…

Have you indeed failed in business so far?

As individuals, we pretend to be successful. If you read our Linked-in profiles you will almost believe it! As@thefailurists, we have definitely failed….

Tell us about your core ideas. What are you trying to do with social media? You have more than four thousand followers on Twitter already…

Look, we are here to fail! The core idea is to do everything wrong and become extinct on the social networks. And until this happens, we’ll be sharing tips and ideas on how to fail. We’ll be actually failing in real time in front of our followers’ eyes. People have a tendency to not follow advice, so we are probably helpful to them.

Is this a joke?

No. It’s brutal failure.

What was it that triggered your idea to create @thefailurists?

Well, we were discussing on Skype our real business (the real failures!) and it simply hit us! But we liked the idea so much! 3 months later we are still posting on an everyday basis, not to mention we also pay some money to advertise!! Lol!

Do you indeed advertise @thefailurists?

Yes! First of all, we’d like to –at least symbolically– make the classic mistake of spending more than planned. Then, we make sure to spend for the wrong reasons; i.e. we make sure our advertising is untargeted and irrelevant. The strange thing is it works! We’ve launched the silliest campaigns on Facebook and still getting 1 fan per less than half a euro, which is much lower than the average cost to get fans on Facebook. Plus, the few fans we have so far seem very loyal to us!

If spending more than planned is one thing, what else do you “suggest” your followers do to fail their business? (oh my god, what a question is this?!)

Well, it depends on each one’s style. The basic rules are: 1) Spend more than planned, 2) Disrespect your customers, 3. Ignore data, 4. Build everything around your Ego.

We are also in favor of randomized decision-making.

Randomized decision-making?

Yes. There’s a study showing that monkeys picking stocks randomly had equal results to Wall Street traders one year. On Facebook, we are “hiring” animals as executive officers to highlight this finding. We have “Coco the monkey” and “Jooba the crocodile” on the board of directors. The thing is, so many knowledgeable decisions prove to be wrong so often, that makes you wonder whether there is some knowledge beyond your knowledge to blame, or it has nothing to do with knowledge. As @thefailurists, we simply throw the dice…

Is there a particular meaning for the term “Failurist”? Are you implying you are “gurus” on failure?

We like the term “Failurism”. It shows a willingness to fail. Think of it. People are now better-informed than ever before and they’re still making the wrong decisions. People are willing to fail! So, we take this truth, we add some attitude on it, some more cynicism, and we deliver a living example of two guys who are there to fail! And since we are on the social networks, we need to fail particularly there.

Are you planning to grow?

We’ll throw the dice!

What about a serious answer?

We are thinking of a YouTube channel with empty videos, and a blog. The blog will be nice. If we pretend we can also think long-term, maybe a community of people sharing their failures would be a nice thing to do. We’ll see.

Ok guys, last but not least, give us some quick advice to fail our website! :)

Don’t you read our twitfeed? A nice option would be to grow more than you can afford. You would crash looking Big!

Θα τους βρείτε:

http://twitter.com/#thefailurists

http://www.facebook.com/thefailurists

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