Why are hashtags Important?
The beauty of a hashtag is that it brings you into the communication lines of people you don’t know.
When you post without hashtags, you access the people you already know.
Benefits when you post with hashtags:
- You make your information searchable by anyone
- You appear in the stream of the hashtag in question
- You meet new people
- You find new resources
- You discover new opportunities
- You help people keep track of your relevant posts
- Build an audience and community
Cut through the clutter
Hashtags also help people sort through a series of posts to zoom in on what is important to them. For example, if you go to my instagram page, you will find photos of Soccer, food, scenery, business. Let’s say you only care about pictures of my puppy. Well, you’ll click on the custom hashtag and you will just see the results from the photos I tagged with my custom hashtag. Custom hashtags make it easy for people to get through all the junk out there. Whether it be on one page, or throughout the social networks.
In business for example, I can create a hashtag for insurance, but what will make it easier for people looking to save money on home insurance is if tag a series of posts #Home #Insurance #savings or #homesavings combined with #insurance. Starting to see the possibilities?
Numer one rule for hashtags & brands: Be consistent.
Sometimes you can use a hashtag, and then no one else uses it. So you can get discouraged and think, I won’t use this anymore. Don’t do that. If your hashtag is well thought out, and you want it to stick keep using it. Everything takes time. Be patient, keep posting items with your hashtag.