Are you using Pinterest for your Business? Have you included this dynamic image based social media tool in your Social Media Strategy? If not? Just read on!
Social Media conversations are shifting from text to pictures, making images the new language of fan engagement, as they say a picture is worth 1000 words! Pinterest is quickly becoming a powerhouse social network for businesses. As Pinterest continues to grow its business platform, it has become apparent that brands that are not active on the social pin boarding site are surely losing out on valuable traffic and visibility opportunities.
1. Pinterest is not only Images
Pinterest introduced a new type of pin, “Article pins” on 24th September 2013. Pinterest board does more than collect images of your favourite band and recipes for desserts. Pinterest is rolling out a new look for article pins, complete with more information like headline, author, story description, and link- and can include a logo, by-line photo or infographic message. With this new article pin, it shows that the social network is getting serious about content sharing with users. Brands they traditionally use Pinterest for highlighting products, with Article pins the potential to add a lot of depth to existing boards, and with readers that are increasingly looking to learn the stories behind the products they buy.
Like the New York restaurant review boards, where they have the name of the author, story headline, a Meta description, the source URL with this the reader get a better sense of what they can expect inside the article.
2. The Online Showroom
Pinner’s certainly love to spend! The average shopper on Pinterest spends 80$. Pinterest is transforming. The site that has always been the place to pin your visual wish list, is now turning into a true e-commerce player. Pinterest has become the top social site for e-commerce sharing, accounting for 41 percent of shared retail content compared to Facebook at 37 percent.
In May, Pinterest introduced “Rich Pins”, a feature that allowed users to post detailed information about an item, such as the originating image site, product purchase information, or ingredient listings for recipes. Although other users were able to repin these details to their account, nobody was able to tell if an item had dropped in price. But not anymore, price drop email notifications will solve just that.
Some numbers to reinstate your belief, that you cannot ignore Pinterest anymore, 41% of pinner’s engage in reverse show-rooming. Those pinner’s discover the product on Pinterest but end up purchasing those products in the brick-and-mortar stores. 59% of the pinners buy the product 2 weeks after pinning the product.
3. Mobile for the win
One ongoing trend in social media is the growing use of mobile devices. It is no surprise that more and more users are visiting social networks on their phones and tablet devices. This trend applies to Pinterest as well. It is easy to browse and pin on the go. Brands need to be mobile ready as 35% of unique users, browse from their phones. It would be terrible to lose all the Pinterest traffic that will come to your brands website if the website isn’t ready for it. 50% of social sharing happens via the ipad.
For brands it is extremely important to have your brand pages on websites be mobile friendly, as a large segment of online population uses their Smartphone devices to browse, share and buy. Thus brands have to be in it, to win it!