What do you need to do to sell your idea? To convince people and get their buy-in? To get them involved and invested?
There is certainly a number of pieces in that particular jigsaw. So where do you begin – and what do you need to be aware of before you start?
Advice essentials for startups: Get in the right mindset
Before you set off to conquer minds and hearts, make sure you get in the appropriate startup mindset. Here are the five I believe are core: