segmatiX is a high-end marketing automation software-as-a-service (SaaS) product build by Adacom. Having recently joined Metavallon as a Partner, its dynamic team seeks to contribute market know-how, add to the innovative startup spirit, and boost the entrepreneurial activity in Greece and beyond.
First things first: What is segmatiX, what does it offer, and what kind of problem does it solve for modern marketers? Let’s first go back to the 80’s & 90’s and look at how marketing within an organization was operating. There was a time when CEOs had to spend long hours trying to align the marketing and sales teams, bridge their mentality differences, and set up processes that would eventually drive their companies towards results. Of course, all this strategic design and implementation had significantly high operating costs and required a considerable amount of effort.