Thursday February 5 at 19.00 Growth Rocks returns to Orange Grove for a second seminar concerning Growth Hacking. Do you want to know what is growth hacking and how to use its techniques? The content of this presentation (and interactive discussion with Startups) will explain everything you need to know and present the common problems and how to overcome them and present the proper tools to use.
Speaker: Savvas Zortikis and Theodore Moulos (founder of Growthrocks)
What is “Growth Hacking?”
- Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure
- Term invented 2010
- Marketers are important, but early in a startup you need someone with a narrower focus on growth.
- With growth hacking, we begin by testing until we can be confident we have a product worth marketing.
- Growth hacking is primarily found in startups, but it is eventually also found in larger organisations.
Why Growth Hacking is needed.
In order to avoid the following scenario that we face in most tech startups:
Original idea gets no traction. The team pivots. New product development. Launch to same list. No paid signups and no traction again. And again. And then again.
But then they decide to fall back into their original idea. Because they’ve since learnt about Growth Hacking, now they understand that their original ideal was actually massively “sticky”, but their activation process had too much friction
Date: 5/2/15 ( 19:00 – 21:00)
Place: Orange Grove, Leoforos Vasileos Konstantinou 5-7, 106 74 Athens, Greece